The advert produced by Allen Design, which depicts a rugby player being tackled to the ground, was first launched by being fixed to 40 floor to ceiling wrapped columns situated in the Food and Bar concessions on the first and fifth floors of the Aviva stadium in December and will stay in situ campaign for the duration of the Six Nations which will see an excess of 400,000 spectators and visitors to the stadium giving the brand immense exposure.

The campaign will also include print adverts in consumer and pharmacy publications, along with a national and local radio campaign and an in store advert for pharmacy screens.

For further information, product samples or imagery please contact Ann-Marie Sheehan, Aspire PR, Telephone: 01 827 5181 / 087 298 5569 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Easofen Ibuprofen

Easofen Ibuprofen, from ClonMedica, available in pharmacies only, comes in 200mg and Max Strength 400mg. Easofen treats headache, dental pain, period pain, muscle strain and symptoms of head cold and flu. Always read the label.