With the investment of $600,000 from private and institutional investors, Phlok will be recruiting over 100 new staff in the areas of Software Development, Sales, Training and Account Management over the coming months across the island of Ireland.

Phlok is a unique rewards platform that offers end-users the opportunity to earn virtual currency as they interact with businesses on Phlok. Paul Graham (CEO) said, “Gaining these investors allows us to execute on our vision to assist local businesses to attract consumers back to their main streets.  Phlok’s goal is to connect local businesses with local people incentivising consumers to Shop Local.

Having launched just six months ago Phlok has already gained 300 businesses throughout Ireland including shops, restaurants, bars, off licenses, pharmacies, coffee shops, car dealerships, clothes retailers and even clairvoyants. Phlok businesses have already witnessed in excess of €200,000 worth of sales and over 10,000,000 social media impressions occur through Phlok’s innovative platform.

A unique social media concept, Phlok is the new web and smartphone platform that incentivises consumers with virtual currency (Phlok points), collectable and spendable with any business on the Phlok network. Businesses worry less about their social media presence as their customers are promoting them when collecting their Phlok points and consumers gain more than Phlok points, they are exposed to exclusive promotions that local businesses can target them with from time to time. The innovation with Phlok is the ability to collect immense value as a consumer without it costing any individual business more than a few cents. Phlok points accumulate extremely quickly and can become quite addictive, bringing people back to Main Street more often.

Paul added “We established Phlok to be the key digital incentive platform and become pervasive in the marketplace. Phlok is becoming an additional integral element of the business to business and business to consumer economy.  Our overall aim is to get local customers to transact more often with local business and support an ongoing vibrant community. Phlok makes the term ‘Shop Local’ make sense

The impact that Phlok can have on a business is extremely measurable. Phlok’s Business Control Panel gives simple to use and vital information on the people that have connected with them on the Phlok platform. Not only, can they see who is connected to them, but they get visibiity of key consumer data based on spending habits with the ability to communicate individually or by demographic group when encouraging them to try their service or product.

Phlok is not targeted at a specific demographic, in the past six months statistics have shown a range of user profiles expanding across all ages, professions and geographical areas. Phlok uses virtual currency incentives to make social media easy and profitable for businesses giving consumers a reason to shop local.

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Who is Paul Graham?

CEO, Phlok, Paul Graham (43) originates from Belfast now living in North Dublin with his wife Juanita. Paul a serial entrepreneur and previously founded Clarity Telecom, a successful Irish IP Telephone Company. With previous successful Irish companies created, Paul is building his first international company with Phlok.

Who are Phlok?

Phlok is the new social incentive platform that promises to help businesses connect with their local customers, bringing business back to the Main Streets of Ireland.  Clients include the McCabes Pharmacy Group, The Wright Group, Carry Out Off Licences. Phlok is availble to all businesses throught the island of Ireland.