30/04/2013

Stay Safe in the Sun with CaldeSun

Caldesun SPF 50 Spray for Kids – Stay Sun Safe This Summer

With summer time upon us and sun holidays booked and not far off it is time to think about taking care of our kids skin this summer. We all know it is great to get some sunlight on us as we all need Vitamin D to help build and maintain strong bones and of course to put a smile on our faces but too much sun is harmful and can damage your skin especially kids’. The main cause of skin cancer is ultraviolent light (UV) radiation from sunlight. Ireland has one of the highest incidences of skin cancer in the EU- Source: Irish Cancer Society 2011.

Caldesun has a unique formulation that contains UV-A, UV-B and IR-A (infrared) protection filters. Available in SPF 50, Caldesun is clinically tested and suitable for children with neurodermatitis. Caldesun is water resistant and contains no Peg emulsifiers, perfume, artificial colours or preservatives.

It is important to protect our children from the start of their lives from this UV radiation as skin cancer takes some time to develop. Children tend to be outdoors a lot and it is thought that in a lifetime most people will get 80% of their exposure to the sun in their youth. It is said that a single sunburn at an early age increases the risk of later skin cancer by 30%.

It is essential to protect children with a “broad spectrum” sunscreen. This means that a child’s skin is protected against the UV-A and the UV-B rays. The SPF (sun protection factor) tells us how good the sunscreen is at filtering out the UV-B rays. Sun damage to skin is built up over the years and even on a cloudy day in Ireland, the sun’s rays can pass through clouds.

Caldesun has UV-A/UV-B protection and also contains an IR-A protective complex – the short-wave, non-heat producing component of infrared light, known as infrared A (IR-A), a major component of sunlight, can also cause skin damage. This damage is brought about via pathogenic mechanisms completely different to those responsible for the damage caused by UV light and it also affects deeper skin layers. Certain antioxidants have proved useful in protecting the skin against IR-A radiation and are now included in an IR-A protective complex contained in Caldesun sun protection spray.

Sun Tips
  • Children less than 6 months should be kept in the shade at all times
  • Try to keep older children indoors from 11am to 3pm
  • Provide hats and sunglasses for your children
  • Dress children in loose fitting clothes that cover arms and legs
  • Most importantly – use Caldesun Sun Protection before going out into the sun. Reapply after swimming and during the day to protect children from the sun.

Caldesun SPF 50 Spray is available in all good pharmacies, RRP €8.46 and is distributed by ClonMedica.
So let’s enjoy the sun but in a safe way this summer!

For further information, imagery, food samples for review, new packaging imagery or interviews with Jacquie Marsh, please contact:
Ann-Marie Sheehan, Aspire PR
01 827 5181 / 087 298 5569
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